




CROFTDALE
SERVICES
Specialist Transport Consultancy
About Us
Alex Perry
BA (Hons), CIHT
Experienced specialist in bus and coach business consulting. Skilled in diagnosing problems, applying best practices, and implementing lasting solutions. Former Regional Director & Managing Director in top UK Transport Groups and bus policy advisor to a UK City Mayor.

Croftdale Services Associates
At Croftdale Services, we believe in leveraging a network of highly experienced specialists to deliver exceptional results. This collaborative approach ensures that each project benefits from the unique expertise of our associates, tailored solutions, and comprehensive guidance. By working with seasoned experts, we are able to offer clients the highest standard of service, ensuring every challenge is met with innovative and effective strategies.
Local Authority Expert
A respected and award-winning senior manager, with a bus industry background, now working in a complex multi stakeholder highly political environment advising Mayoral Combined Authority Senior Leaders on Transport.
Responsibilities include strategic transport planning, bus service improvement plan delivery, managing the CRSTS capital delivery, DfT liaison and Demand Responsive Transport Management.
Human Resources Expert
An accomplished HR Director with over 25 years’ experience in the bus sector. With previous operational management and general management experience this gives deep insight into understanding issues and challenges enabling practical solutions to be developed. Also a qualified Coach supporting professional and personal development for individuals and senior leadership teams. Able to design and deliver bespoke management development courses and Equality, Diversity and Inclusion workshops.
Scheduling and Planning Expert
Having a wealth of experience in bus scheduling and planning with wide practical experience
of all forms of public transport across the UK and other parts of the World. Particularly
skilled in analysing the effectiveness and efficiency of public transport networks – route
networks, timetables, utilisation of staff, staffing structure and pricing strategies. Practical
experience of implementing demand responsive/community transport and ascertaining
unmet demand for public transport.
Agency PCV Driver Partnership
Partnering with a leading specialist in agency PCV drivers. Working to fully understand the
challenges and offering bespoke packages to deal with the situations faced in a cost
effective way. We also have a specialist accommodation provider able to source comfortable but affordable accommodation if required. We offer short term solutions through to longer term assignments and are proud to gain repeat business with our clients throughout the UK.
We can offer cost effective solutions from 6-60+ drivers.
Our Mission
We are committed to driving excellence in the transport industry through expert consultancy services, providing strategic review, customer focus, operational improvement and compliance support that deliver measurable results. Our focus is on providing practical, specific solutions that address the needs of our clients.
With a deep understanding of bus and coach industry challenges, we work to enhance efficiency, ensure compliance, and support sustainable growth, helping local authorities and businesses achieve their goals and maintain a competitive edge.
We provide tailored advice to both local authorities and bus operators to achieve the best value outcomes through franchising or effective partnerships.
Previous Projects

Local Authority Advisory work - East Midlands County Combined Authority
Advising a newly elected Regional Mayor on Bus Policy in a newly established Combined Authority, bringing together four Local Authorities and advising on strategy.

TfGM – Franchise Bids
Preparing bids for a client looking to enter the UK bus market in a newly franchised bus area. Advising on strategy and writing the operational and safety plans for five large franchises.

Overhauling PCV Driver Training Programme - UK Bus
Conducting a thorough review of the entire PCV driver training programme. Identifying best practice and understanding the wide variation in current performance. Developed a comprehensive PCV driver training process to enable a consistent and effective approach. Produced a Driver Training Syllabus and Manual which has been implemented in full.

Transport Strategy Advisory Work - City Mayor
Advising a City Mayor on transport policy - tasked a by City Mayor in the South West of England to produce recommendations on managing congestion within the City. Forming and the running a Congestion Task Group providing then implementing a series of recommendations.

UK Contract – Start Up
Engaged by a major UK operator to give advice on their bid preparation for a substantial coaching contract which would involve starting up a new operation in a new geographical area. Bid work covered the service planning and scheduling, operational management, recruitment and training of staff, engineering requirements and identification of premises and infrastructure required

Non Executive Director - Hinkley Point C
NED of the transport provider to Hinkley Point C, the new nuclear power station, Europe’s largest construction project with a total budget of over £40 billion. Oversight and providing advice to the company which went from a start up to a fleet of over 120 vehicles. Transporting over 6000 workers daily, where safety and reliability are paramount.

UK Bus & Coach – Performance Improvements
Working with mid-sized UK bus company to improve efficiency - advising the management team on the operational, commercial and engineering aspects of the business. Project management of implementation of new ticketing technology.

Our
Services
Franchise/Tender Bid Writing & Support
Strategy
Identifying key differentiators
Quality & cost trade offs
Operational Expertise & Problem solving
Reviewing performance
Agreeing realistic improvement targets
Identifying underlying causes of under performance
Practical and implementable solutions
Efficiency Improvement & Compliance
Driver and Vehicle Scheduling Reviews
Trade Union Agreement reviews
Service Network Reviews – hours, miles and passenger volumes
Engineering Quality Audits
Demand Responsive Transport
Advice on Strategy, Intended Outcomes and KPI’s
Advice on legal formation of start ups
Review of value for money/efficiency
Auditing & Business Improvement
Compliance assurance audits
Team buy in
Practical solutions from Industry based experts with real life experience
Recruitment – Bus & Coach
Permanent & Interim
Director level and Managerial
Using extensive industry contacts
Personal approach
Agency Bus Driver Provision
Short term solutions to longer term assignments
Cost effective provision including accommodation
Reducing potential friction with current drivers
From 6 drivers to 60+

Contact
Croftdale Services
Phone: 07768 616004
For any general enquiries, please fill in the following contact form: